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ICAR JRF Agribusiness Management 29 Jun 2024Shift 1
MCQ (Single Correct) +4 −1
Which of the following is not a requirement of a linear programming problem?
2
ICAR JRF Agribusiness Management 29 Jun 2024Shift 1
MCQ (Single Correct) +4 −1
In case of Simplex method of solving linear programming problem, if the artificial variable does not leave the basis in two phase method or remains in the final table in Big M method, then. Which type of solution has it?
3
ICAR JRF Agribusiness Management 29 Jun 2024Shift 1
Match the Following +4 −1
Match List - I with List - II :

Choose the correct answer from the options given below :

List - I
Target Market Strategy
List - II
Meaning
A Product Specialization Product Specialization I A firm concentrates on serving many needs of a particular customer group A firm concentrates on serving many needs of a particular customer group
B Market Specialization Market Specialization II A firm attempts to serve all customer groups with all the products they might need A firm attempts to serve all customer groups with all the products they might need
C Niche Niche III A firm sells a certain product to several different market segments A firm sells a certain product to several different market segments
D Full Market Coverage Full Market Coverage IV More narrowly defined customer group seeking a distinctive mix of benefits within a segment More narrowly defined customer group seeking a distinctive mix of benefits within a segment
4
ICAR JRF Agribusiness Management 29 Jun 2024Shift 1
Match the Following +4 −1
Match List - I with List - II :

Choose the correct answer from the options given below :

List - I
Market Communication Strategy
List - II
Meaning
A Advertising Advertising I A collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products A collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products
B Sales Promotion Sales Promotion II Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders Face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders
C Publicity Publicity III A variety of programs designed to promote or protect a company's image or its individual products A variety of programs designed to promote or protect a company's image or its individual products
D Public relations Public relations IV It is non personal and paid form of communication which by its sponsor It is non personal and paid form of communication which by its sponsor
E Personal selling Personal selling V The task of securing editorial space - as opposed to paid space - in print and broadcast media to promote something The task of securing editorial space - as opposed to paid space - in print and broadcast media to promote something
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