11
ICAR JRF Agribusiness Management 29 Jun 2024Shift 1
MCQ (Single Correct) +4 −1
An ABC country chip manufacturer is intentionally selling its chips in the PQR company's market for less than the cost of production. It is doing this to undermine the PQR competition and to take control of the PQR chip market. Such a company would be correctly accused of pricing
  • Predatory Pricing in Agribusiness and Trade:
  • Predatory Pricing is an aggressive, anti-competitive pricing strategy where a dominant firm intentionally sells goods below cost of production (or below average variable cost) in a competitor's market.
  • The deliberate objective is to incur short-term losses to force rival firms into insolvency or exit, thereby capturing dominant market share and subsequently raising prices to recoup losses and extract monopoly profits.
  • In international trade economics, cross-border predatory pricing is classified as a malicious form of dumping, subject to anti-dumping duties under WTO rules.
  • Distractors: Supply-based or demand-based pricing refer to standard market clearing mechanisms; monopolistic pricing refers to profit-maximizing pricing where $MR = MC$ above marginal cost.

Correct option: (3) predatory

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