Arrange in the correct order the steps of... | Agribusiness Management

ICAR JRF Agribusiness Management 29 Jun 2024Shift 1

Arranging Order +4 −1

Arrange in the correct order the steps of Innovation Adoption Model in context of adoption of new product.

(A) . Evaluation

(B) . Awareness

(C) . Purchase

(D) . Trial (©). Interest

Choose the correct answer from the options given below:

(B), (E), (A), (0), (C) Correct (B), (E), (D), (A), (C) (B), (C), (E), (A), (D) (C), (B), (D), (A), (E)

Innovation Adoption Process:
Formulated by Everett M. Rogers (Diffusion of Innovations, 1962), the classical individual adoption process describes the five sequential stages a consumer passes through when adopting an innovation:

Awareness: The individual is exposed to the innovation but lacks detailed information.
Interest: The individual becomes interested and actively seeks further information.
Evaluation: The individual mentally assesses the merits, costs, and applicability of the innovation to their specific situation.
Trial: The individual tests the innovation on a small scale to verify its actual utility and reduce uncertainty.
Purchase (Adoption): The individual makes full-scale, regular, ongoing use of the innovation.
- Correct Sequential Order: (B), (E), (A), (D), (C), corresponding to Option 1.

Correct option: (1) (B), (E), (A), (0), (C)

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