Apparel and Textiles Science- ICAR JRF/SRF 2024

• Berlo's SMCR Communication Model: Message Dimensions:
• In David K. Berlo's foundational Source-Message-Channel-Receiver (SMCR) communication model (1960), the Message element possesses five distinct structural dimensions:

• Code: The linguistic or non-verbal symbol system chosen (language, gestures).
• Content: The core substance, ideas, and factual information conveyed.
• Treatment: The creative styling, packaging, and personal manner in which the communicator presents the content.
• Structure: The logical sequence and organization of arguments.
• Elements: The basic sub-units (words, sounds, illustrations).
  • Conclusion: Message (Option 2).

• Launch of the National Skill Development Mission (NSDM):
• Government Initiative:
• The National Skill Development Mission (NSDM) was formally launched by Prime Minister Narendra Modi on the occasion of the first World Youth Skills Day on 15th July 2015 under the Ministry of Skill Development and Entrepreneurship (MSDE).
• Core Mandate: To operationalize and consolidate skill development efforts across 20+ ministries and achieve large-scale vocational skilling with quality and speed (target of training 400 million youth by 2022).
• Conclusion: 2015 (Option 3).

Correct option: (3) 2015

• Role Play for Addressing Socially Stigmatized Issues:
• Pedagogical Rationale:
• Sensitive sociocultural topics (e.g., HIV/AIDS, caste discrimination, female foeticide, domestic violence, mental illness) evoke deep personal defense mechanisms, shame, and hesitation in formal lectures or direct interviews.
• Role Play: Enables participants to assume external dramatized characters in simulated scenarios, allowing safe emotional expression, perspective-taking, empathy generation, and uninhibited group analysis of taboos without personal vulnerability.
• Conclusion: Role play (Option 3).

Correct option: (3) Role play