Q.95
The three principal marketing functions are -
EXPLANATION
Livestock Products Marketing, Supply Chains, Cold Chain Logistics and APEDA Export Norms
- Principal Marketing Functions in Agricultural / Livestock Economics:
- In agricultural and livestock marketing systems, the physical and economic flow of commodities is categorized into three fundamental functions:
- Assembling (Concentration): Collecting small surpluses from widely scattered smallholders and farmers into large commercial lots.
- Processing (Equalization / Transformation): Value addition, grading, preservation, butchering, and manufacturing into consumable products.
- Dispersion (Distribution): Wholesaling and retailing products to final consumers across domestic and international markets.
Correct option: (2) Assembling, processing and dispersion
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