Q.95
Livestock Products Technology- ICAR JRF/SRF 2024
MCQ (Single Correct)
The three principal marketing functions are -
  • Principal Marketing Functions in Agricultural / Livestock Economics:
  • In agricultural and livestock marketing systems, the physical and economic flow of commodities is categorized into three fundamental functions:
  • Assembling (Concentration): Collecting small surpluses from widely scattered smallholders and farmers into large commercial lots.
  • Processing (Equalization / Transformation): Value addition, grading, preservation, butchering, and manufacturing into consumable products.
  • Dispersion (Distribution): Wholesaling and retailing products to final consumers across domestic and international markets.

    Correct option: (2) Assembling, processing and dispersion
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