Q.62
Code, content and treatment are three important dimensions of which element of communicaation?
- Berlo's SMCR Communication Model: Message Dimensions:
- In David K. Berlo's foundational Source-Message-Channel-Receiver (SMCR) communication model (1960), the Message element possesses five distinct structural dimensions:
- Code: The linguistic or non-verbal symbol system chosen (language, gestures).
- Content: The core substance, ideas, and factual information conveyed.
- Treatment: The creative styling, packaging, and personal manner in which the communicator presents the content.
- Structure: The logical sequence and organization of arguments.
- Elements: The basic sub-units (words, sounds, illustrations).
- Conclusion: Message (Option 2).
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