Q.82
Apparel and Textiles Science- ICAR JRF/SRF 2024
MCQ (Single Correct) +4 −1

Which of the following is NOT a fashion adoption theory ?

  • Theories of Fashion Adoption and Diffusion:
  • Standard Academic Theories:
  • Trickle-down theory (Veblen, Simmel): Fashion originates in upper elite classes and trickles down to lower socioeconomic strata.
  • Trickle-across theory (King): Fashion spreads horizontally simultaneously across all socioeconomic groups via mass media.
  • Trickle-up theory (Field): Street styles, subcultures, and youth trends bubble upward to high-fashion runways.
  • Analysis: In formal fashion curricula, Bottom-up is often categorized as informal nomenclature for the Trickle-up theory, whereas Bottom-down is completely non-existent.
  • Conclusion: Bottom-up (Option 3).

Correct option: (3) Bottom-up

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