Given below are two statements Statement... | Agricultural Extension Education

ICAR JRF Agricultural Extension Education 29 Jun 2024Shift 1

Statement Based +4 −1

Given below are two statements

Statement (I) : Hypodermic needle theory is also known as the magic bullet perspective

Statement (II) : This theory states that mass media influence people's thoughts and behaviours indirectly.

In light of the above statements, choose the most appropriate answer from the options given below.

Both Statement (I) and Statement (I) are correct Both Statement (I) and Statement (Il) are incorrect Statement (I) is correct but Statement (II) is incorrect. Correct Statement (I) is incorrect but Statement (II) is correct.

Hypodermic Needle (Magic Bullet) Theory of Communication:
Formulated in the 1920s–1930s (Harold Lasswell) to explain mass propaganda:
Statement (I) is correct: The model is universally known interchangeably as the Magic Bullet Theory or the Hypodermic Needle Model.
Statement (II) is incorrect: The theory conceptualizes that mass media messages are injected directly, instantly, and uniformly into a passive, defenseless audience, exerting direct and immediate powerful effects, rather than indirect effects. (Indirect, multi-step effects were later proposed by Paul Lazarsfeld's Two-Step Flow Theory).
Conclusion: Statement (I) is correct but Statement (II) is incorrect, making Option 3 correct.

Explanation not matching this question? क्या व्याख्या इस प्रश्न से मेल नहीं खा रही? Report

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