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ICAR JRF Computer Application 29 Jun 2024Shift 1
MCQ (Single Correct) +4 −1
A company engaged in the manufacture of talcum powder of various varieties has found a new perfume for the talcum powder. It wants to bring out the new perfumed powder to the market in only one size. It has data on sales of various sizes of its existing product. Based on which measure of central tendency would the company decide on the size of the new product to be marketed?
  • Choice of Central Tendency for Product Sizing:
  • To market a manufactured consumer good (such as talcum powder, footwear, or ready-made garments) in a single size, the manufacturer aims to satisfy the maximum number of consumers.
  • The Mode represents the value that occurs with greatest frequency in the distribution (the most popular and widely purchased size).
  • Therefore, marketing decisions on product sizes are based on the Mode.
  • Conclusion: Mode (Option 3).

Correct option: (3) Mode

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