Entrepreneurship Development, Agribusiness & Enterprise Management: Agripreneurs, Entrepreneurial Values, Idea Generation, SWOT Analysis & Business Setup - Extension Education and Communication Management | Agrigyan

1

Extension Education and Communication Management- ICAR JRF/SRF 2024 (Q.73)

MCQ (Single Correct) +4 −1

To make farmers as 'Agripreneurs”, the most critical pre-requisite is

formation of farmer's cooperatives enrol farmers into institutions of higher learning provide farmers with 3- month mandatory residential training ask them to deposit Rs. 10,000 to initiate

2

Extension Education and Communication Management- ICAR JRF/SRF 2024 (Q.94)

MCQ (Single Correct) +4 −1

Which of the following are strengths in the SWOT analysis for a business venture ?
(A). Latest technology
(B). Increased competition
(C). Large financial resources
(D). Competent human resources
Choose the correct answer from the options given below:

(A), (6) and (D) only. (A), (C) and (D) only. (A), (B), (C) and (D). (B), (C) and (D) only.

3

Extension Education and Communication Management- ICAR JRF/SRF 2024 (Q.95)

MCQ (Single Correct) +4 −1

Which of the following are the approaches to generate new ideas for a new entrepreneural venture ?
(A). Utilising waste materials
(B). Market research
(C). Information from publications
(D). Day dreaming and fantasizing
Choose the correct answer from the options given below:

(A), (8) and (C) only. (A), (C) and (D) only. (A), (B), (C) and (D). (B), (C) and (D) only.

4

Extension Education and Communication Management- ICAR JRF/SRF 2024 (Q.107)

Statement Based +4 −1

Given below are two statements

Statement (I) : Perceptual barriers to entrepreurship include lack of clear vision and misunderstanding a situation and these fall under environmental barriers of entrepreneurs.

Statement (II) : Sustained motivation is essential input in any enterprise and successful entrepreneurs are highly motivated

In light of the above statements, choose the most appropriate answer from the options given below.

Both Statement (I) and Statement (II) are correct Both Statement (|) and Statement (II) are incorrect Statement (I) is correct but Statement (II) is incorrect. Statement (I) is incorrect but Statement (II) is correct.

5

Extension Education and Communication Management- ICAR JRF/SRF 2024 (Q.112)

Statement Based +4 −1

Given below are two statements

Statement (I) : The purpose of Mahila Udyam Nidhi Scheme is to meet the gap in equity in startups by women entrepreneurs

Statement (II) : SIDBI or the Small Industries Development Bank of India is the principal financial institution for the promotion, financing and development of industry in the small scale sector.

In light of the above statements, choose the most appropriate answer from the options given below.

Both Statement (I) and Statement (II) are correct Both Statement (I) and Statement (II) are incorrect Statement (I) is correct but Statement (II) is incorrect. Statement (I) is incorrect but Statement (II) is correct.

Art Principles and Interior Enrichment

4 Topics

Design Fundamentals & Elements of Art: Line, Form, Color, Texture, Space, Pattern & Architectural Light Principles of Design & Composition: Proportion (Golden Ratio), Balance, Rhythm, Emphasis & Harmony Color Theories & Schemes: Prang Color Wheel, Munsell Dimensions (Hue, Value, Chroma) & Interior Palettes Floral Art, Accessories & Window Treatments: Ikebana, Moribana, Nageire, Floral Preservatives & Curtains

Entrepreneurship Management

2 Topics

Entrepreneurship Competencies & Promotion: Innovation, Enterprise Financing Schemes (MSME, MUDRA) & Startups Enterprise Project Formulation & Appraisal: DPR Preparation, Environmental Scanning, SWOT & Financial Ratios

Ergonomics

2 Topics

Universal Design & Inclusive Workstations: Universal Accessibility Standards, Aging Ergonomics & Assistive Devices Environmental Ergonomics & Drudgery Reduction: Thermal Comfort, Noise, Illumination & Women Drudgery Tools

Family Finance and Consumer Education

2 Topics

Consumer Quality Certifications & Adulteration: AGMARK, BIS, FSSAI, Food Adulteration Testing & PDS Consumer Rights & Redressal: Consumer Protection Act 2019, Consumer Rights & 3-Tier Redressal Machinery

Family Resource Management

1 Topic

Systems Approach & Resource Classification: Human & Non-Human Resources, Values, Goals, Standards & Decision Models

Home Science Extension Education

18 Topics

Communication Foundations, Models & Theoretical Perspectives: Aristotle, Lasswell, Shannon-Weaver, Berlo SMCR (Code, Content, Treatment) & Leagans Models Entrepreneurship Development, Agribusiness & Enterprise Management: Agripreneurs, Entrepreneurial Values, Idea Generation, SWOT Analysis & Business Setup Active Extension Teaching Methods: Individual, Group & Mass Approaches: Farm Visits, Result/Method Demonstrations, Field Days, Kisan Melas, Case Studies & Campaigns Interpersonal Dynamics, Active Listening & Communication Barriers: Stage Fright, Psychological/Physiological Noise, Listening Process & Empathy Participatory Learning and Action (PLA / PRA) Methodologies: Robert Chambers Principles, Transect Walk, Resource Mapping, Matrix Ranking & Triangulation Monitoring, Evaluation & Impact Assessment Frameworks: Formative/Summative Evaluation, Performance Indicators (Input, Output, Outcome, Impact) & M&E Cycle Flagship Rural Development & Poverty Alleviation Programmes: Historical Evolution (CDP, NES, IAAP, IRDP, TRYSEM, DWCRA, SGSY) to NRLM, MGNREGA & NYKS Agricultural Extension Institutional Systems & Frontline TOT: First National Demonstration Project, Krishi Vigyan Kendras (KVK Mandate, OFT, FLD), ATMA & SAUs Diffusion of Innovations, Adopter Categories & Adoption Process: Everett Rogers Theory, Perceived Attributes of Innovations, Adoption Stages & Bell Curve Extension Philosophy, Principles & Historical Milestones: Extension Concepts, Objectives, Early Rural Experiments (Sriniketan, Marthandam, Gurgaon, Nilokheri, Etawah) Rural Social Systems, Stratification & Leadership: Rural Society Characteristics, Social Stratification, Rural Power Dynamics & Leadership Typologies Audio-Visual Instructional Media & Edgar Dale Cone of Experience: Projected/Non-Projected Aids, Edgar Dale Hierarchy of Learning, Flashcards, Charts & Puppetry Community Mobilization, Self Help Groups (SHGs) & NGOs: Group Dynamics Stages, Microcredit Linkage, NABARD Self Help Initiatives & Non-Governmental Roles Development Journalism, Script Writing & Media Production: Farm Print Journalism, Radio/TV Scripts, Camera Angles, POV Shots & Community Media ICTs, Cyber Extension, Digital Agriculture & e-Marketing: Mobile Apps, Kisan Call Centres, e-NAM, Social Marketing Mix & Agricultural Value Chain Integration Community Development, Panchayati Raj & Constitutional Framework: Balwant Rai Mehta Committee, Ashok Mehta Committee, 73rd Constitutional Amendment & PRIs Gender Dynamics, Women Empowerment & Vulnerable Groups: Gender Sensitization, Division of Labour, Access to Resources, Women in Agriculture & Marginalized Groups Mass Communication Theories & Media Effects: Hypodermic Needle/Magic Bullet Theory, Two-Step Flow, Agenda-Setting, Cultivation & All-Powerful Media

Household Energy and Equipments

3 Topics

Domestic Appliances & Quality Standards: Motorized & Heating Appliances, Materials, Finishes & BEE Star Ratings Household Renewable Energy Systems: Solar Water Heaters, Solar Cookers, Domestic Biogas & Thermal Shock Kitchen Planning & Work Centers: Modular Kitchen Layouts (L-Shaped, U-Shaped, Galley), Work Triangle & Cabinet Storage

Housing and Space Designing

2 Topics

Green Building & Sustainable Architecture: GRIHA, LEED, ECBC Codes, Low-Cost Building Materials & Insulation Residential Architectural Planning: House Planning Principles (Aspect, Prospect, Privacy, Grouping) & Bye-Laws

Markets and Marketing

1 Topic

Sales Promotion & Merchandising Strategies: Advertising, Digital Marketing, Retail Merchandising & Crisis Public Relations

General Agriculture

6 Topics

Agronomy, Tillage & Field Crop Production Agricultural Entomology, Nematology & Crop Protection Soil Science, Plant Nutrition & Reclamation Cell Biology, Plant Physiology & Biochemistry Agricultural Meteorology & Climate Science Crop Genetics, Plant Breeding & IPR

Extension Education and Communication Management- ICAR JRF/SRF 2024

120 Questions Bilingual

RPSC Agriculture Exams

4 Exams

Assistant Agriculture Officer Agriculture Officer RPSC Agriculture Research Officer RPSC AARO

RSSB Agriculture Exams

1 Exam

RSSB Agriculture Supervisor

National & PG Entrances

4 Exams

ICAR AIEEA PG CUET UG Rajasthan Agriculture Pre-PG ICAR JRF/SRF

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