Q110: Given below are two statements, one is labelled as Assertion... - Home Science Extension Education - Extension Education and Communication Management- ICAR JRF/SRF 2024 | Agrigyan

Design Fundamentals & Elements of Art: Line, Form, Color, Texture, Space, Pattern & Architectural Light Principles of Design & Composition: Proportion (Golden Ratio), Balance, Rhythm, Emphasis & Harmony Color Theories & Schemes: Prang Color Wheel, Munsell Dimensions (Hue, Value, Chroma) & Interior Palettes Floral Art, Accessories & Window Treatments: Ikebana, Moribana, Nageire, Floral Preservatives & Curtains

Entrepreneurship Competencies & Promotion: Innovation, Enterprise Financing Schemes (MSME, MUDRA) & Startups Enterprise Project Formulation & Appraisal: DPR Preparation, Environmental Scanning, SWOT & Financial Ratios

Universal Design & Inclusive Workstations: Universal Accessibility Standards, Aging Ergonomics & Assistive Devices Environmental Ergonomics & Drudgery Reduction: Thermal Comfort, Noise, Illumination & Women Drudgery Tools

Consumer Quality Certifications & Adulteration: AGMARK, BIS, FSSAI, Food Adulteration Testing & PDS Consumer Rights & Redressal: Consumer Protection Act 2019, Consumer Rights & 3-Tier Redressal Machinery

Systems Approach & Resource Classification: Human & Non-Human Resources, Values, Goals, Standards & Decision Models

Agronomy, Tillage & Field Crop Production Agricultural Entomology, Nematology & Crop Protection Soil Science, Plant Nutrition & Reclamation Cell Biology, Plant Physiology & Biochemistry Agricultural Meteorology & Climate Science Crop Genetics, Plant Breeding & IPR

Communication Foundations, Models & Theoretical Perspectives: Aristotle, Lasswell, Shannon-Weaver, Berlo SMCR (Code, Content, Treatment) & Leagans Models Entrepreneurship Development, Agribusiness & Enterprise Management: Agripreneurs, Entrepreneurial Values, Idea Generation, SWOT Analysis & Business Setup Extension Teaching Methods: Individual, Group & Mass Approaches: Farm Visits, Result/Method Demonstrations, Field Days, Kisan Melas, Case Studies & Campaigns Interpersonal Dynamics, Active Listening & Communication Barriers: Stage Fright, Psychological/Physiological Noise, Listening Process & Empathy Participatory Learning and Action (PLA / PRA) Methodologies: Robert Chambers Principles, Transect Walk, Resource Mapping, Matrix Ranking & Triangulation Monitoring, Evaluation & Impact Assessment Frameworks: Formative/Summative Evaluation, Performance Indicators (Input, Output, Outcome, Impact) & M&E Cycle Flagship Rural Development & Poverty Alleviation Programmes: Historical Evolution (CDP, NES, IAAP, IRDP, TRYSEM, DWCRA, SGSY) to NRLM, MGNREGA & NYKS Agricultural Extension Institutional Systems & Frontline TOT: First National Demonstration Project, Krishi Vigyan Kendras (KVK Mandate, OFT, FLD), ATMA & SAUs Diffusion of Innovations, Adopter Categories & Adoption Process: Everett Rogers Theory, Perceived Attributes of Innovations, Adoption Stages & Bell Curve Active Extension Philosophy, Principles & Historical Milestones: Extension Concepts, Objectives, Early Rural Experiments (Sriniketan, Marthandam, Gurgaon, Nilokheri, Etawah) Rural Social Systems, Stratification & Leadership: Rural Society Characteristics, Social Stratification, Rural Power Dynamics & Leadership Typologies Audio-Visual Instructional Media & Edgar Dale Cone of Experience: Projected/Non-Projected Aids, Edgar Dale Hierarchy of Learning, Flashcards, Charts & Puppetry Community Mobilization, Self Help Groups (SHGs) & NGOs: Group Dynamics Stages, Microcredit Linkage, NABARD Self Help Initiatives & Non-Governmental Roles Development Journalism, Script Writing & Media Production: Farm Print Journalism, Radio/TV Scripts, Camera Angles, POV Shots & Community Media ICTs, Cyber Extension, Digital Agriculture & e-Marketing: Mobile Apps, Kisan Call Centres, e-NAM, Social Marketing Mix & Agricultural Value Chain Integration Community Development, Panchayati Raj & Constitutional Framework: Balwant Rai Mehta Committee, Ashok Mehta Committee, 73rd Constitutional Amendment & PRIs Gender Dynamics, Women Empowerment & Vulnerable Groups: Gender Sensitization, Division of Labour, Access to Resources, Women in Agriculture & Marginalized Groups Mass Communication Theories & Media Effects: Hypodermic Needle/Magic Bullet Theory, Two-Step Flow, Agenda-Setting, Cultivation & All-Powerful Media

Domestic Appliances & Quality Standards: Motorized & Heating Appliances, Materials, Finishes & BEE Star Ratings Household Renewable Energy Systems: Solar Water Heaters, Solar Cookers, Domestic Biogas & Thermal Shock Kitchen Planning & Work Centers: Modular Kitchen Layouts (L-Shaped, U-Shaped, Galley), Work Triangle & Cabinet Storage

Green Building & Sustainable Architecture: GRIHA, LEED, ECBC Codes, Low-Cost Building Materials & Insulation Residential Architectural Planning: House Planning Principles (Aspect, Prospect, Privacy, Grouping) & Bye-Laws

Sales Promotion & Merchandising Strategies: Advertising, Digital Marketing, Retail Merchandising & Crisis Public Relations