Which of the following are the key aspects of Herald Lawswell's... | Agrigyan

All Subjects General Agriculture Markets and Marketing Household Energy and Equipments Home Science Extension Education Art Principles and Interior Enrichment Housing and Space Designing Family Finance and Consumer Education Ergonomics Family Resource Management Entrepreneurship Management

Q.86

Extension Education and Communication Management- ICAR JRF/SRF 2024

MCQ (Single Correct)

The Extension methodology is guided by

which of the following considerations ?
(A). Cooperation
(B). Educational
(C). Family centred
(0). Flexible
Choose the correct answer from the options given below:

(A), (B) and (C) only. (A), (B) and (0) only, (A), (B), (C) and (D). (B), (C) and (D) only.

Q.87

Extension Education and Communication Management- ICAR JRF/SRF 2024

MCQ (Single Correct)

The important components of Social marketing strategy include

which of the following?
(A). Understand behaviours and behavioural goals
(B). Audience segmentation
(C). Pathway for change
(D). Intervention and marketing mix
Choose the correct answer from the options given below:

(A), (B) and (C) only. (A), (B) and (0) only, (A), (B), (C) and (D). (B), (C) and (D) only.

Q.88

Extension Education and Communication Management- ICAR JRF/SRF 2024

MCQ (Single Correct)

Which of the following are the key aspects of Herald Lawswell's model of communication?
A. Descriptive research
B. Medium research
C. Effects research
D. Control research

(A), (B) and (C) only. (A), (B) and (0) only, (A), (B), (C) and (D). (B), (C) and (D) only.

Q.89

Extension Education and Communication Management- ICAR JRF/SRF 2024

MCQ (Single Correct)

To design behaviour change strategy for the farmers to promote organic farming,

which of the following can be used?
(A). Increase monetary benefits for the desired behaviours
(B). Decrease monetary costs for the changed behaviour
(C).Increase non-monetary benefits for the desired behaviour
(D).Decrease non monetary costs for the desired behaviour
Choose the correct answer from the options given below:

(A), (B) and (C) only. (A), (B) and (0) only, (A), (B), (C) and (D). (B), (C) and (D) only.

Q.90

Extension Education and Communication Management- ICAR JRF/SRF 2024

MCQ (Single Correct)

ICTS enable value chain in rural marketing through

which of the following?
(A). Enable marketers to access wider areas
(B). Enable marketers to reach poorest of the poor retailers
(C). Enable retailers to exchange information with the suppliers
(D). Enable consumers to gather sufficient information to arrive at optimal choice
Choose the correct answer from the options given below:

(A), (6) and (D) only. (A), (C) and (D) only. (A), (B), (C) and (D). (B), (C) and (D) only.

General Agriculture 20
Markets and Marketing 3
Household Energy and Equipments 8
Home Science Extension Education 50
Art Principles and Interior Enrichment 10
Housing and Space Designing 4
Family Finance and Consumer Education 10
Ergonomics 3
Family Resource Management 6
Entrepreneurship Management 6

Art Principles and Interior Enrichment

4 Topics

Design Fundamentals & Elements of Art: Line, Form, Color, Texture, Space, Pattern & Architectural Light Principles of Design & Composition: Proportion (Golden Ratio), Balance, Rhythm, Emphasis & Harmony Color Theories & Schemes: Prang Color Wheel, Munsell Dimensions (Hue, Value, Chroma) & Interior Palettes Floral Art, Accessories & Window Treatments: Ikebana, Moribana, Nageire, Floral Preservatives & Curtains

Entrepreneurship Management

2 Topics

Entrepreneurship Competencies & Promotion: Innovation, Enterprise Financing Schemes (MSME, MUDRA) & Startups Enterprise Project Formulation & Appraisal: DPR Preparation, Environmental Scanning, SWOT & Financial Ratios

Ergonomics

2 Topics

Universal Design & Inclusive Workstations: Universal Accessibility Standards, Aging Ergonomics & Assistive Devices Environmental Ergonomics & Drudgery Reduction: Thermal Comfort, Noise, Illumination & Women Drudgery Tools

Family Finance and Consumer Education

2 Topics

Consumer Quality Certifications & Adulteration: AGMARK, BIS, FSSAI, Food Adulteration Testing & PDS Consumer Rights & Redressal: Consumer Protection Act 2019, Consumer Rights & 3-Tier Redressal Machinery

Family Resource Management

1 Topic

Systems Approach & Resource Classification: Human & Non-Human Resources, Values, Goals, Standards & Decision Models

General Agriculture

6 Topics

Agronomy, Tillage & Field Crop Production Agricultural Entomology, Nematology & Crop Protection Soil Science, Plant Nutrition & Reclamation Cell Biology, Plant Physiology & Biochemistry Agricultural Meteorology & Climate Science Crop Genetics, Plant Breeding & IPR

Home Science Extension Education

18 Topics

Communication Foundations, Models & Theoretical Perspectives: Aristotle, Lasswell, Shannon-Weaver, Berlo SMCR (Code, Content, Treatment) & Leagans Models Active Entrepreneurship Development, Agribusiness & Enterprise Management: Agripreneurs, Entrepreneurial Values, Idea Generation, SWOT Analysis & Business Setup Extension Teaching Methods: Individual, Group & Mass Approaches: Farm Visits, Result/Method Demonstrations, Field Days, Kisan Melas, Case Studies & Campaigns Interpersonal Dynamics, Active Listening & Communication Barriers: Stage Fright, Psychological/Physiological Noise, Listening Process & Empathy Participatory Learning and Action (PLA / PRA) Methodologies: Robert Chambers Principles, Transect Walk, Resource Mapping, Matrix Ranking & Triangulation Monitoring, Evaluation & Impact Assessment Frameworks: Formative/Summative Evaluation, Performance Indicators (Input, Output, Outcome, Impact) & M&E Cycle Flagship Rural Development & Poverty Alleviation Programmes: Historical Evolution (CDP, NES, IAAP, IRDP, TRYSEM, DWCRA, SGSY) to NRLM, MGNREGA & NYKS Agricultural Extension Institutional Systems & Frontline TOT: First National Demonstration Project, Krishi Vigyan Kendras (KVK Mandate, OFT, FLD), ATMA & SAUs Diffusion of Innovations, Adopter Categories & Adoption Process: Everett Rogers Theory, Perceived Attributes of Innovations, Adoption Stages & Bell Curve Extension Philosophy, Principles & Historical Milestones: Extension Concepts, Objectives, Early Rural Experiments (Sriniketan, Marthandam, Gurgaon, Nilokheri, Etawah) Rural Social Systems, Stratification & Leadership: Rural Society Characteristics, Social Stratification, Rural Power Dynamics & Leadership Typologies Audio-Visual Instructional Media & Edgar Dale Cone of Experience: Projected/Non-Projected Aids, Edgar Dale Hierarchy of Learning, Flashcards, Charts & Puppetry Community Mobilization, Self Help Groups (SHGs) & NGOs: Group Dynamics Stages, Microcredit Linkage, NABARD Self Help Initiatives & Non-Governmental Roles Development Journalism, Script Writing & Media Production: Farm Print Journalism, Radio/TV Scripts, Camera Angles, POV Shots & Community Media ICTs, Cyber Extension, Digital Agriculture & e-Marketing: Mobile Apps, Kisan Call Centres, e-NAM, Social Marketing Mix & Agricultural Value Chain Integration Community Development, Panchayati Raj & Constitutional Framework: Balwant Rai Mehta Committee, Ashok Mehta Committee, 73rd Constitutional Amendment & PRIs Gender Dynamics, Women Empowerment & Vulnerable Groups: Gender Sensitization, Division of Labour, Access to Resources, Women in Agriculture & Marginalized Groups Mass Communication Theories & Media Effects: Hypodermic Needle/Magic Bullet Theory, Two-Step Flow, Agenda-Setting, Cultivation & All-Powerful Media

Household Energy and Equipments

3 Topics

Domestic Appliances & Quality Standards: Motorized & Heating Appliances, Materials, Finishes & BEE Star Ratings Household Renewable Energy Systems: Solar Water Heaters, Solar Cookers, Domestic Biogas & Thermal Shock Kitchen Planning & Work Centers: Modular Kitchen Layouts (L-Shaped, U-Shaped, Galley), Work Triangle & Cabinet Storage

Housing and Space Designing

2 Topics

Green Building & Sustainable Architecture: GRIHA, LEED, ECBC Codes, Low-Cost Building Materials & Insulation Residential Architectural Planning: House Planning Principles (Aspect, Prospect, Privacy, Grouping) & Bye-Laws

Markets and Marketing

1 Topic

Sales Promotion & Merchandising Strategies: Advertising, Digital Marketing, Retail Merchandising & Crisis Public Relations

Extension Education and Communication Management- ICAR JRF/SRF 2024

120 Questions Bilingual

RPSC Agriculture Exams

5 Exams

Food Safety Officer Assistant Agriculture Officer Agriculture Officer RPSC Agriculture Research Officer RPSC AARO

RSSB Agriculture Exams

1 Exam

RSSB Agriculture Supervisor

National & PG Entrances

4 Exams

ICAR AIEEA PG CUET UG Rajasthan Agriculture Pre-PG

ICAR JRF/SRF Active