Q66: Whose model of communication highlighted ‘the art of speech- making’? - Community Nutrition - Food and Nutrition- ICAR JRF/SRF 2024 | Agrigyan

• Aristotle's Rhetorical Model of Communication:
• The Art of Rhetoric (Speech-Making):
• Aristotle formulated the earliest classical communication model over 2300 years ago in his treatise Rhetoric, specifically focusing on public speaking and persuasive oratory.
• Core Elements:
• linear speaker-centric framework: Speaker $\longrightarrow$ Speech $\longrightarrow$ Occasion $\longrightarrow$ Audience $\longrightarrow$ Effect.
• Emphasized three artistic proofs of persuasive speech-making: Ethos (credibility), Pathos (emotional appeal), and Logos (logical argument).
• Conclusion: Aristotle's (Option 3).

Correct option: (3) Aristotle's