Q116: In consumer behavior, deindividuation refers to - Market-Led Extension - Agricultural Extension Education- ICAR JRF/SRF 2024 | Agrigyan

Market-Led Extension General Agriculture Gender Sensitization and Empowerment Fundamentals of Extension Education and Programme Planning Extension Methods & Farm Journalism Diffusion and Adoption of Innovations Information & Communication Technologies and Development Communication Training and Human Resource Development Research Methodology in Extension Education Management in Extension Entrepreneurship Development

116

Agricultural Extension Education- ICAR JRF/SRF 2024

MCQ (Single Correct)

In consumer behavior, deindividuation refers to

The process of consumers becoming more self-aware in a group setting The loss of individual self-awareness and accountability when shopping alone. The tendency of consumers to conform to group norms while making purchasing decisions. The ability of consumers to maintain their individuality and uniqueness in a retail environment

Market-Led Extension 7
General Agriculture 20
Gender Sensitization and Empowerment 8
Fundamentals of Extension Education and Programme Planning 15
Extension Methods & Farm Journalism 5
Diffusion and Adoption of Innovations 10
Information & Communication Technologies and Development Communication 15
Training and Human Resource Development 11
Research Methodology in Extension Education 15
Management in Extension 8
Entrepreneurship Development 6

Diffusion and Adoption of Innovations

2 Topics

Innovation-Decision Process (Rogers Model), Innovation Attributes (Relative Advantage, Compatibility, Complexity, Trialability, Observability) Adopter Categorization (Innovators, Early Adopters, Early Majority, Late Majority, Laggards), Opinion Leadership & Diffusion Networks

Entrepreneurship Development

2 Topics

Entrepreneurship Concepts, Theories of Entrepreneurship (Schumpeter Innovation, McClelland Achievement Need), Characteristics & Competencies Agri-Enterprises: Project Identification, Feasibility Analysis, Business Plan, Micro-Financing, KVIC & Government Schemes (ACABC)

Extension Methods & Farm Journalism

2 Topics

Individual, Group & Mass Extension Teaching Methods, Audio-Visual Aids (Edgar Dale's Cone of Experience) Farm Journalism: News Writing, Feature Articles, Farm Publications, Radio/TV Scripting, Storyboarding & Photography

Fundamentals of Extension Education and Programme Planning

2 Topics

Extension Philosophy, Principles, Concepts, Historical Evolution & Pre/Post-Independence Community Development Programmes Modern Extension Approaches (ATMA, FFS, NATP, NAIP, SREP), Participatory Rural Appraisal (PRA/RRA) & Programme Planning Steps

Gender Sensitization and Empowerment

2 Topics

Gender Concepts: Sex vs Gender, Gender Roles, Gender Division of Labour & Gender Disparity in Agriculture Gender Analysis Frameworks (Harvard, Moser), Gender Mainstreaming, Gender Budgeting & Women Empowerment through SHGs

General Agriculture

5 Topics

Soil Science, Plant Nutrition & Reclamation Crop Genetics, Plant Breeding & IPR Agricultural Meteorology & Climate Science Agronomy, Tillage & Field Crop Production Cell Biology, Plant Physiology & Biochemistry

Information & Communication Technologies and Development Communication

2 Topics

ICT in Agriculture: Kisan Call Centers (KCC), e-Choupal, Agri-Portals, Mobile Apps, Expert Systems & AI in Extension Communication Process, Models of Communication (Shannon-Weaver, Berlo, Schramm, Leagans) & Barriers to Communication

Management in Extension

2 Topics

Management Principles in Extension: Planning, Organizing, Staffing, Coordinating, Budgeting & Span of Control Project Planning & Monitoring: Logical Framework Approach (LFA), Management by Objectives (MBO), Total Quality Management (TQM) & PERT

Market-Led Extension

2 Topics

Market-Led Extension Dimensions: Market Intelligence, Commodity Price Trends, Supply Chain Management & Value Chain Analysis Active Farmer Producer Organizations (FPOs), Self-Help Groups (SHGs), Contract Farming & WTO Implications (AoA, SPS, TBT, TRIPS)

Research Methodology in Extension Education

2 Topics

Types of Social Research, Variables, Hypotheses, MAXMINCON Principle, Experimental & Non-Experimental Research Designs Measurement & Scaling Techniques (Thurstone, Likert, Guttman, Item Analysis), Reliability, Validity & Social Science Statistics

Training and Human Resource Development

2 Topics

Training Process: Training Need Assessment (TNA), Training Design, Curriculum Development & Experiential Learning (Kolb) HRD in Extension: Motivation (Maslow, McClelland), Leadership Styles, Team Building & Extension Training Institutes (EEI, MANAGE, NAARM)

Agricultural Extension Education- ICAR JRF/SRF 2024

120 Questions Bilingual

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