Q.13
ICAR AIEEA PG 2024 - Social Sciences (Q.116)
Arranging Order +4 −1
English हिन्दी

The 'Model of Communication' as given by Katz & Lazarsfeld (1955) has the following elements, arrange them in correct sequence:

(A) . Source
(B) . Message
(C) . Mass Media
(D) . Opinion leaders
(E) . Public

Choose the correct answer from the options given below:

काट्ज़ और लाज़ार्सफेल्ड (Katz & Lazarsfeld, 1955) द्वारा दिए गए 'संचार मॉडल' (दो-चरणीय प्रवाह मॉडल) में निम्नलिखित तत्व हैं, उन्हें सही क्रम में व्यवस्थित कीजिए:

(A) . स्रोत (Source)
(B) . संदेश (Message)
(C) . मास मीडिया / जनसंचार माध्यम (Mass Media)
(D) . जनमत नेता (Opinion leaders)
(E) . आम जनता / जनसमूह (Public)
EXPLANATION Communication Process: Models of Communication (Aristotle, Shannon-Weaver, Berlo, Leagans) and Barriers

Elihu Katz and Paul Lazarsfeld (1955) introduced the seminal 'Two-Step Flow of Communication' theory in Personal Influence.
The sequential flow of communication proceeds as:

  • Source: Origin of the idea or information.
  • Message: The constructed informational content.
  • Mass Media: Radio, print, and television transmitting the message.
  • Opinion Leaders: Influential, attentive community members who filter, interpret, and contextualize media messages (Step 1 of the flow).
  • Public: The general public/followers who receive the message interpersonal-wise from opinion leaders (Step 2 of the flow).
Thus, the correct sequence is (A) -> (B) -> (C) -> (D) -> (E).

एलिहू काट्ज़ और पॉल लाज़ार्सफेल्ड (Katz & Lazarsfeld, 1955) द्वारा प्रतिपादित 'संचार के दो-चरणीय प्रवाह सिद्धांत' (Two-Step Flow Model) का सही क्रम:

  • स्रोत (Source): सूचना का उद्गम।
  • संदेश (Message): प्रेषित की जाने वाली सामग्री।
  • जनसंचार माध्यम (Mass Media): रेडियो, प्रेस आदि।
  • जनमत नेता (Opinion Leaders): प्रभावशाली स्थानीय व्यक्ति जो मीडिया से संदेश ग्रहण कर उसकी व्याख्या करते हैं (प्रथम चरण)।
  • आम जनता (Public): आम ग्रामीण जो जनमत नेताओं से व्यक्तिगत चर्चा द्वारा संदेश अपनाते हैं (द्वितीय चरण)।
अतः सही क्रम (A), (B), (C), (D), (E) है।
Explanation not matching this question? क्या व्याख्या इस प्रश्न से मेल नहीं खा रही? Report
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