Q.13
ICAR AIEEA PG 2024 - Social Sciences (Q.116)
Arranging Order +4 −1
English हिन्दी

The 'Model of Communication' as given by Katz & Lazarsfeld (1955) has the following elements, arrange them in correct sequence:

(A) . Source
(B) . Message
(C) . Mass Media
(D) . Opinion leaders
(E) . Public

Choose the correct answer from the options given below:

काट्ज़ और लाज़ार्सफेल्ड (Katz & Lazarsfeld, 1955) द्वारा दिए गए 'संचार मॉडल' (दो-चरणीय प्रवाह मॉडल) में निम्नलिखित तत्व हैं, उन्हें सही क्रम में व्यवस्थित कीजिए:

(A) . स्रोत (Source)
(B) . संदेश (Message)
(C) . मास मीडिया / जनसंचार माध्यम (Mass Media)
(D) . जनमत नेता (Opinion leaders)
(E) . आम जनता / जनसमूह (Public)
EXPLANATION Communication Process: Models of Communication (Aristotle, Shannon-Weaver, Berlo, Leagans) and Barriers

Elihu Katz and Paul Lazarsfeld (1955) introduced the seminal 'Two-Step Flow of Communication' theory in Personal Influence.
The sequential flow of communication proceeds as:

  • Source: Origin of the idea or information.
  • Message: The constructed informational content.
  • Mass Media: Radio, print, and television transmitting the message.
  • Opinion Leaders: Influential, attentive community members who filter, interpret, and contextualize media messages (Step 1 of the flow).
  • Public: The general public/followers who receive the message interpersonal-wise from opinion leaders (Step 2 of the flow).
Thus, the correct sequence is (A) -> (B) -> (C) -> (D) -> (E).

एलिहू काट्ज़ और पॉल लाज़ार्सफेल्ड (Katz & Lazarsfeld, 1955) द्वारा प्रतिपादित 'संचार के दो-चरणीय प्रवाह सिद्धांत' (Two-Step Flow Model) का सही क्रम:

  • स्रोत (Source): सूचना का उद्गम।
  • संदेश (Message): प्रेषित की जाने वाली सामग्री।
  • जनसंचार माध्यम (Mass Media): रेडियो, प्रेस आदि।
  • जनमत नेता (Opinion Leaders): प्रभावशाली स्थानीय व्यक्ति जो मीडिया से संदेश ग्रहण कर उसकी व्याख्या करते हैं (प्रथम चरण)।
  • आम जनता (Public): आम ग्रामीण जो जनमत नेताओं से व्यक्तिगत चर्चा द्वारा संदेश अपनाते हैं (द्वितीय चरण)।
अतः सही क्रम (A), (B), (C), (D), (E) है।
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Social Sciences विषय एवं अध्याय

विषय एवं पाठ्यक्रम के अनुसार सभी अध्याय देखें

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9 टॉपिक्स
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